Why are customers embracing ISO 9001: 2008?

Companies who are being told to by their customers, those whose competition is doing it and Those who want to steal a march on their competition. Also those whose current customers are happy with them but know that doors are shut to them in new areas which they want to break into or quote for as well as those who want to improve their businesses. It shows your customers and prospective customers that you care about them and the service you provide;